Great question! First it is not mandatory that you list your products with us. You can choose to just show your products on our site with a one-step process using the Passion Button (a bookmarklet button). When you do so as a user of the site, not a seller, the link to your website will be retained and when anyone clicks on your picture they will be taken to your website. It is our pleasure to help promote your site as well. We earn nothing, except your respect.
Now, why would you want to take it a step further and also list products on our site? First, products listed on our site will get more exposure than those shown as affiliate links to other sites. Second, you set the price, so if you need to cover the cost of selling you certainly are in control of doing so. Third, you would now have access to a motivated loyal customer base.
Last, but not least, enjoy another source of income by becoming involved with our unique Referral Program and make money when your customers and others that you refer to the site shop elsewhere on the site too. Find further details click here.